Established in 2008, EIDEAL is one of the leading providers of premium hair products and tools across the MENA region. The EIDEAL range was born after Haysam Eid, a former hair stylist who saw first-hand a gap in the market for high-quality hair tools that delivered professional salon-worthy results. Haysam was determined to create a range of products that would redefine the industry standard and which would achieve a cult-like status for their unrivalled brilliance.
